gets it out
Spit-up, purée, blowouts, grass. Enzyme-based cleaning that dissolves fully in cold water, on a delicate cycle.
non-toxic baby and home
made for small people, and everyone cleaning up after them
Non-toxic things for babies and the house around them. We start with whether a thing actually works, then we make it clean — never the other way around.
no dyes · no optical brighteners · no synthetic fragrance
the first product
Petite Powderbaby-safe laundry detergent
Non-toxic detergents have a reputation, and it’s earned. The ingredient list is honest and the clothes come out grey. You notice, you go back to the thing that works, and you feel a bit bad about it.
We don’t think that’s a trade you should have to make. It’s a formulation problem, not a law of nature. So Petite Powder is built to clean first — and then to have a label you can read all the way down.
then, what’s in it
No dyes, no optical brighteners, no synthetic fragrance. Made for the first year, and every year after.
made to be used
It looks good on the counter, which is a small thing. It’s for the load you’re running tonight, not for saving for good.
the gap
safe is not the same as clean
Something changes when you bring a baby home. You start turning bottles around in the store, reading past the front of the package — and then finding the honest ones don’t really work.
That’s the shelf we’re trying to fix. One product at a time, starting with the load you’re running right now.
nothing hidden
every ingredient, all of them listed
Every ingredient and what it does, printed on the jar and here on this page. No proprietary blends, no "fragrance" standing in for thirty things.
We’re still finalizing the formula. The full list goes up here the day it’s set — every ingredient, where it comes from, and what it’s for. We’d rather show you nothing than a placeholder.
simple
one scoop, any cycle
Measure
One scoop for a regular load, half for a small one.
Wash
Cold or warm, delicate or normal. It dissolves properly in HE and standard machines.
Done
No fabric softener needed. It rinses clean on its own.
what comes next
the rest of the house
Petite Powder is the first thing we made, not the last. Everything below is still in development — none of it’s available yet, and we won’t pretend otherwise.
Petite Powder
laundry detergent
First productPetite Wash
baby and body wash
In developmentPetite Home
home and laundry collection
In developmentPetite Linen
linens
In developmentPetite Care
personal care
In developmentPetite Clean
cleaning collection
In development
first to know
we’ll write when there’s something to say
When Petite Powder launches, what we’re working on next, and the odd note about keeping a house running with a baby in it. That’s it.
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